POV Agency is an LA-headquartered, inclusion-driven strategic communications agency that colorfully reimagines how branding is done and who it’s done by.
Founded in 2019 at a kitchen table by a kid (sort of) with a dream, we believe that a varied, textured, nuanced, and colorful perspective is a strength and often an untapped one.
We are not your run-of-the-mill agency. We are a diverse and spirited group of strategic communications experts with varying XP, backgrounds, beliefs, and interests.
POV Agency is officially certified and nationally recognized as a minority business enterprise and diverse supplier. We’ve always been about this truth. But, as a Latino-founded and Black-managed agency, we’re leaning in more than ever.
Our motto?
We create spaces for other voices.
Our philosophy?
We believe a diverse, textured, nuanced, and colorful perspective isn’t just valuable – it’s a superpower.
Our clients?
The underdogs, the culture drivers, and those eager to evoke emotional impact.
Our approach?
We elevate stories and moments via:
© POV Agency 2025
Carson, an associate communication strategist at POV, dances through the realm of communication with an infectious blend of curiosity and determination. A globetrotter at heart, she weaves the vibrant threads of diversity, equity, and inclusion into her professional work. Carson’s passion for culture, lifestyle, entertainment, and fashion transforms each project and elevates both the team and her clients to new heights.
POV means to me the ultimate feeling of being your true self. You can be your whole self without feeling judged. There is always constant support for who you are and how you perceive the world.
Growing up, I have always had and seen very empowering women in my life. Therefore, gender equality and women’s rights are major interests in my life and to be a part of this community as well.
My one superpower would be to be able to speak to animals.
Roseana Martinez is an Associate Communication Strategist at POV who puts Diversity, Equity and Inclusion at the forefront of her career. With a passion for storytelling, she is excited to step into the PR industry and enhance her skills in media relations and outreach opportunities. Roseana hopes to bring diversity and multicultural talent into sectors that challenge the idea of change while curious about the entertainment, sports, and lifestyle industry.
POV to me means bringing in YOUR own unique experiences and perspectives to the world and creating/cultivating something meaningful. This can create a small or big change in someone’s life or society.
I would love to work for a Latino-based brand or business within the fashion industry. I love supporting the Latino community because I enjoy how culturally involved they are with their communities.
Couldn’t pick one: Switzerland, New Zealand, and the Maldives
Ysabel Sarinas is a senior communications strategist at POV Agency, where she loves nothing more than telling a good story. Her experience with both business-to-business and business-to-consumer clientele has instilled an affinity for thought leadership, content creation, and strategic media outreach. With a background in public radio and freelance writing, Ysabel’s career has been shaped by stories that inspire and engage.
To me, POV is the culmination of our individual histories. Where we’ve been, who we’ve connected with, and what we’ve experienced all shape how we see the world.
I’m always proud of any efforts that shine a light on women of color killing it in their fields.
Teleportation.
Odalys is an avid storyteller and communications professional who brings over 13 years of experience across in-house and agency roles. She enjoys finding unique story angles to help elevate and tell her clients’ stories and has a passion for all things DEI.
POV is the first organization I’ve had the privilege to work at where I feel like I belong and can show up authentically without judgment while bringing my true point of view to all conversations.
The people I get to call colleagues.
Being a mom, traveling, and exploring the outdoors (oh, and coffee).
MCB is a veteran storyteller and cultural connector who wants to help elevate the voices and brand profiles of good people. He’s a longtime agency pro, who’s also worked at and with the NBA, NFL, and more. And he’s the founder and director of culture here at POV.
I love acronyms and abbreviations. And obviously, POV traditionally stands for “Point of View.” But, it points to the varied perspectives within our team that allow us to be good partners and stewards of not only the industry, but the culture.
The team. We have some incredible peeps over here.
I love competition-based cooking competitions.
The powerhouse behind the POV Agency, Pilaar, is redefining the game in the world of strategic communications! With an incredible 20 years of experience in entertainment PR and marketing, corporate communications, and everything in between, her journey of twists and turns has found her working with bleeding-edge advertising and marketing innovators and global giants like AT&T, Nike, and Universal Pictures.
Literally speaking, POV stands for point of view, and that’s really what it means to me. Our diverse, colorful, awesome team has unique lived experiences that bleed into everything we do. Our otherness is our superpower, and I love that we lean into it daily!
Intentionally growing POV beyond our kitchen table. . . to a team of people across the country working at their kitchen tables. The more kitchen tables the better!
Mind Control.
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